Cymbidium in particular.
We create awareness to get cut-Cymbidium to the top of the florist’s list and give them ideas about floral arrangements. Cymbidium will get extra consumer exposure so that customers will choose Cymbidium more often at the sales outlets. The campaign is running in the Netherlands and Germany (France, the UK, Italy and Russia).
Client: FPC Snijorchidee and Royal FloraHolland
