fresh retail trips.
A shopping experience beyond your wildest dreams! Fresh Retail trips are short study trips at home and abroad, which will increase your retail knowledge and enable you to take a fresh look at retail concepts. The nice thing about the trips is that you take them together: ‘More together is, together, more’.
The trip takes you along various shop formulae – from discount to leisure, from convenience to experience and from traditional to innovator. Hybrid retail concepts are also up for discussion. The initiative of new, inspirational shop concepts often come from today’s young, new modern business owners. During this trip the focus will be on recognising the success factors of each success formula. A variety of different themes will help deepen retail knowledge. Examples include positioning, multi-channel retail, showroom display techniques, assortment policy, focus-group segmentation and the customer’s brain and shelf positioning. And … for the icing on the cake, some unexpected inspirations, out-of-the-box ideas but always translated to meet the needs of your own company or product. One thing is certain: after a Fresh Retail trip you will never look at a shop through the same eyes!
On request, we can also arrange in-company trips, entirely geared to meet your wishes – or for your international customers who come to the Netherlands.
After a Fresh Retail trip you will never look at a shop through the same eyes!
