plants for karwei.
A feasibility study was done on whether to include plants structurally in the assortment. By working in several shops and talking with staff and customers, the conclusion was that plants should be inseparably connected with Karwei builder’s merchants. These conclusions were translated into measurable parameters and tested at several representative shops over the course of six months. The results of the test led Karwei to continue implementing the concept.
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Client: Karwei
