direction & strategy.

How do you market a product, service or brand successfully? You want people to see your product, believe in it and use it. What position does your product have and how are you going to achieve that? We can help you develop the right strategy.

Whether we are talking about individual companies or joint promotional campaigns, we help you determine the strategic direction to and including implementation of the actual activities. Of course, we are a bit cocksure – but that is always with an underlying motive, because we want to exchange ideas with you. We start by positioning your organisation and jointly deciding how that can be translated to the product. After determining the course, we set up an activities plan. During implementation of the activities, Fresh Retail acts as a project manager and also, for some activities, as implementer. To do this, we employ our broad network of expertise and give you a single contact point. Here, too, we take a pragmatic and innovative approach. That is what we stand for.
 
Some clients use us only as a sounding board. With others, we follow the entire track, and then make a transition and implement the strategy. However, regardless of the situation, our approach is always fresh.